How Apple Got Its Name

Not making a generalization, naming something is one of the hardest things to do especially if you have a vast array of inspiration. Anyone whose been in such an appalling but fun situation say aye. But really, what will be your basis for naming a thing, the next big thing? For some, it may be on…. hmmmm… nah, forget it. See, that’s how hard it is.

Anyways, I am giving you some trivial facts about, drumroll, Apple. Not the fruit but the brand. The numero uno brand today. The most trusted. The most bankable. The most tempting to eat, no, buy.

So why did Steve Jobs, the co-founder and chief executive officer of Apple Inc., name his company “apple”? Just what inspired him? This is the history of the brand name.

Steve was inspired by the apple fruit when he was working in a community type farm in Oregon in 1976 according to his friend and co-founder Steve Wozniak who was worried about the the copyright problems of the name. Along with his friends, Jobs was involved in running a community type of farm in Oregon. That was his part-time job while working in the San Francisco Bay Area. Wozniak thinks he might have got the inspiration for the name from the farm.

However, Wozniak is not 100% sure about it. He also said that Jobs is a musical person and that he might have got this name idea from the record company, Apple Records, which was quiet popular with Beatles at that time. So whatever the inspiration was, let’s wait for Steve Jobs story.

Both Wozniak and Jobs tried other alternate names such as Executex and Matrix Electronics thinking they might have a lot of copyright problems, but they didn’t like it as much as Apple Computers. So driving along the Highway 85 between Palo Alto and Los Altos, the name was born.

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  1. Ungaro says:

    who would have thought..