Amog Presents: The Man Who Never Used the Internet

In what Amog believes is one of the most unique stories that can even exist in 2011, we heard through Gizmodo’s grapevine about a man named Joe found at the mall by a Firefox developer named Jennifer Boriss; Joe is 60 years old and has never even touched a mouse before, so his insight into userability for what Jennifer needed is unmatched. The interview went something like this:

Boriss stumbled upon Joe, a 60-year-old cafeteria employee, in the food court: “I begin by asking my standard demographics questions about his experience with the internet. Joe tells me he’a never used a computer, and my eyes light up.” Boriss had hit test subject pay dirt—someone looking at the internet with virginal eyes, unsullied by years of bias and experience, could have incredibly valuable insight. So they began.

Me: “Joe, let’s pretend you’ve sat down at this computer, and your goal is finding a local restaurant to eat at.”

Joe: “But I don’t know what to do.”

Me: “Why did you click on that?”

Joe: “I don’t really know what to do, so I thought this would suggest something to me.”

How adorable. Amog recently took a trip to the Santa Cruz area, and upon telling our older friends about what we do here at Amog, fascination came about. What is this internet you speak of, young man? How do I make a website? After explaining the domain name registration, hosting, and blogging practices that so many people do everyday now like it’s common knowledge to everyone, Amog realized how special it really was in this cyberspace world.

Reader, never forget how privileged you are to wake up every morning and plop down at your desk just to leave meaningless comments to each other on Facebook and elsewhere; the internet is a blessing and a curse, but moreso something that a lot of us will be using for the next million years and beyond. Amog, over and out!



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