HP Enters the Tablet Market Again with a Windows 8 Device

Source: HP TouchPad/ HP

Hewlett-Packard is jumping in the tablet market again, but this time with a Windows 8 device. The company made the announcement during their conference in Shanghai last week. They are capitalizing on the fact that there is an increase in demand for tablets, in addition to Windows 8’s capability to allow users to share and store content online between different devices.

An Increased Demand on Tablets

It seems that there is definitely an increasing demand for tablets, as surveyed by ChangeWave Research. According to their findings, almost one-third of the companies plan to buy tablets to replace desktop computers for at least some users. There are also an increasing number of people who are using the device for work.

From webOS Slates to Windows 8

Joining the tablet market is nothing new for HP. It should be recalled that they’ve introduced the TouchPad last summer. However, the company cleared out of inventory for the webOS-powered device by the end of August 2011. That is after they drastically reduced the price of the tablet. By late 2011, they decided to stop making phones and tablets using the software, and announced that it will be available for the open-source community.

But now that they will have their own Windows 8 tablet, the company hopes that their device will fare far better than the TouchPad. As posted by PCWorld’s Tony Bradley:

“The concept of a worthy Windows tablet has been a sort of Holy Grail since the launch of the Apple iPad. Windows 8, with its Metro interface, and compatibility with ARM architecture devices has established an expectation that Windows 8 tablets will fill the void Android tablets have been unable to, and provide some worthwhile competition for Apple—especially in the business market.”

Making or Breaking Windows 8’s Success

There are lots of manufacturers lining to jump on the Windows 8 bandwagon. In fact, Lenovo unveiled its IdeaPad Yoga concept running on Microsoft’s mobile operating system at last January’s Consumer Electronics Show. Other manufacturers like Nokia and ASUS are also planning to be part of the picture.

The success and failure of the mobile OS will depend on whether or not businesses will embrace it. Together with Dell, HP plays a dominant role when it comes to providing servers and PCs for businesses. That’s why it’s important that the company can bring in tablets that can provide unique advantages compared to an iPad at a reasonable cost.


It is yet to be known whether the presence of HP’s Windows 8 tablet can dent iPad’s sales. It appears that no one can take Apple down as of the moment. But if the price is right, HP’s upcoming device—which is expected to arrive in the third quarter of this year—could be a popular alternative.

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