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Google Introduces the Knowledge Graph

Source: The Knowledge Graph/ Google

Last Thursday, Google’s senior vice president for engineering Amit Singhal announced the new Knowledge Graph. It will help users discover new information quickly and easily by expanding their search results.

The new search feature basically lets users search for things, people, or places that the search engine giant knows about. Then it will instantly produce information that is relevant to the search term. The results it presents don’t only come from Wikipedia, Freebase, or the CIA World Factbook; they also contains millions of data that are based on user queries and experience.

Google’s Knowledge Graph is based on what people search for and what the search engine giant finds out on the Web. It augments the search engine in three ways:

Finding the Right Things

Because language can be ambiguous, the Knowledge Graph allows Google to understand the different meanings of a single search term. In turn, users can narrow the results based on what information they really want by clicking on links that show particular results.

Getting the Best Summary

Since the Knowledge Graph lets Google understand a user’s query, the search engine can summarize relevant content that is based on the search term used. This includes key facts that a person might need for a particular result.

The search engine can do this because it studies and aggregates what people have been asking for in each search. In addition, the new search feature also shows relationships among multiple pieces of information.

Broadening the Search

What’s good about the Knowledge Graph is that it allows users to have unexpected discoveries. By searching for a particular item, he or she could find a new fact or new connection that will prompt a new line of inquiry.

 

Delivering Expected Results

In its belief that search engines should understand what people really mean by their search terms, Google aims to use the Knowledge Graph by giving users exactly what they want. In fact, the new search feature can answer a person’s next question even before he or she even asks it. That’s because of the “People also search for” component, which is deemed to produce the most serendipitous discoveries.

Google is gradually rolling out the Knowledge Graph in the US, and it’s going to be available on smartphones and other devices. The company has also provided a video so that users can understand what the new search feature is all about. From matching keywords to queries, the Knowledge Graph could hopefully make a more intelligent search experience for Google users.

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