Rumor Alert: Apple Building Test Batch for Smart TVs

Source: Apple TV/ Apple

Apple has reportedly started its production for the first prototypes of its much-awaited connected television sets. In fact, one of the company’s overseas facilities is said to be preparing for a general production that will begin later this year.

It was rumored that the company’s initial build plan will take place in one of Foxconn’s Shenzhen plant. They will have a trial production run that will manufacture a small number of assembly-line prototypes, which will be brought to design test verification stages.

Apple TV Rumors Now and Then

For the past few years, a connected TV set has been a popular topic for industry watchers, after biographer Walter Isaacson shared the claims of Apple’s late CEO Steve Jobs that he has “cracked” the secret to a simple HDTV. Jobs envisioned the TV to be synced with other devices and the company’s iCloud service.

This could mean that users will no longer need to use complex remote controls for multiple devices like DVD player and cable boxes. As what Isaacson stated before: “He (Steve Jobs) very much wanted to do for television sets what he had done for computers, music players and phones: Make them simple and elegant.”

During the release of the late CEO’s biography last year, it was revealed that he has worked to build an integrated, easy-to-use Apple television set. It was the latest indication that the company plans to eventually release a connected HDTV set. Rumors of a television set from Apple have existed for years prior to the release of the Steve Job’s biography. However, there was only little evidence to support it.

In late 2010, the company redesigned its Apple TV set top box to run on the same ARM-based processor and iOS operating system. It was followed by a report in July 2011 that they will launch three HDTV models by March of this year. After that, the television system was updated to offer console-style gaming with the iPad 2 and iPhone 4S via wireless AirPlay.

Earlier this month, Foxconn Chairman Terry Gou said that they are making preparations for an Apple television, although development has not yet started. A few days later, he issued a statement saying that “any reports that Foxconn confirmed that it is preparing to produce a specific product for any customers are not accurate.”


Whether Apple will released a Smart TV in the near future or not remains to be seen. Nevertheless, Jobs’ plans on making a simplified and elegant TV set looks promising.

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