Apple Store Gears Up for 2012 WWDC

Source: Apple WWDC 2012/ Apple

Prior to Apple’s much-awaited Worldwide Developers Conference this year, there were reports that some retail employees will be working late nights ahead of the event. In fact, there are a number of retail stores that recently had surprise visits from the workers of the company’s head quarters.

Late Night Works for Back-of-house Workers and Specialists

According to Gary Allen of, back-of-house workers and specialists at a Texas Apple Store were asked to work late night on June 5. However, the employees do not know the nature of their upcoming employment. There were speculations that it could be a signage change prior to 2012 WWDC or product re-alignment on the store floor.

Because of the timing of the work, any immediate change related to new product is deemed unlikely. Employees themselves do not expect that any retail change made on the night of June 5 has something to do with the introduction of the new hardware. Instead, new products will be unveiled at the WWDC keynote, which will begin at 10 AM Pacific Time on June 11.

With the late night work happening almost a week before the event, it’s possible that the company will kick off its annual back-to-school promo.

Surprise Visit from HQ Employees

Other than the late night work for retail store employees, there were also reports that workers from Apple’s Cupertino, California head quarters made a surprise visit at several storeroom. They are said to have back-of-house access code and keys, together with passwords for local servers.

The Cupertino-based employees allegedly locked themselves in the server rooms to conceal what they were doing. However, it was speculated that they transferred large amounts of data from their wielded “black box” to the retail stores’ local servers. They left the store without giving any details, and any managers who inquired were told to call the Apple headquarters.

What to Expect at 2012 WWDC?

Apple’s mysterious activities ahead of this year’s WWDC recently gained traction. Prior to this, there were rumors suggesting that the company will unveil its thinner and lighter MacBook Pro, Macs with Retina Display and the new iOS 6 with its redesigned Maps application on the said event.

If that will be the case, it would appear that the company will shake up the tech and gadget industry once more with its revamped and updated software and devices. The 2012 Worldwide Developers Conference will take place on June 11-15 at Moscone West in San Francisco, California.

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