Google Rolls Out Trusted Store Program

Store Program

Source: Google Trusted Store Program/ Google

In an official blog post, Google announced their Trusted Store Program last Thursday. The program will help online shoppers to identify stores that provide a great experience.

The company started testing the program last fall, and it now includes 50 online merchants. Included in the list are, Wayfair and Timbuk2. Google also added that the Trusted Store program has handled over 10 million orders as of the moment.

How the Program Works

Google’s Trusted Store Program will let online shoppers know if “they’re shopping with a reputable retailer and they can feel confident making an informed purchase.” On the other hand, illegal items and pornography are barred from the program. This also includes “unsubstantiated cures, remedies, or other products marketed as quick health fixes.”

The search engine giant will serve a Trusted Store badge for e-commerce sites that are reliable and delivers excellent customer service. A user will see a performance metrics on the store’s badge whenever he or she hover the mouse over.

Google will generate metrics using a combined data that merchants share about their shipments and user feedback. However, the search engine giant will need to monitor a participating online store for 28 days before approving their application.

Other than the badge, the company will mediate between the Trusted Store and its customers. Consumers can choose to get up to $1,000 in purchase protection from Google for eligible transactions. In case a problem occurs between the merchant and the buyer, the company says that it “will work with the merchant and customer to address the issue.”

The company pointed out that participating in the program increases business transaction. Timbuk2, for example, was able to improve its conversion rate by 2.9 percent. The San Francisco-based company, which sells trendy backpacks and messenger bags, also saw their average order size to increase slightly.

From Google Product Search to Google Shopping

The launching of Google’s Trusted Store Program could be in line with their new Google Shopping. From Google Product Search, it will be renamed to Google Shopping and it will impose a new business model wherein merchants will have to pay in order to be listed.

As stated by Sameer Samat, Google’s vice president of product management: “This is about delivering the best answers for people searching for products and helping connect merchants with the right customers.”

Although the company is still experimenting on Google Shopping, the search engine giant said that it will go full steam this summer. Google Product Search will be renamed across the entire United States by fall, and it will roll out to other parts of the world next year.

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