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Microsoft Announces Its BUILD 2012 Event

Microsoft Build

Source: Windows 8 Developer Preview | Windows Team Blog

As the excitement around the upcoming Windows 8 heats up, Microsoft has already announced its next BUILD developer conference. BUILD 2012 will take place from October 30 to November 2 at the company’s corporate campus in Redmond, Washington. Meanwhile, the software giant’s General Manager Tim O’Brien defended the company’s decision to hold the conference at its headquarters.

BUILD 2012 will be on the Microsoft campus, and I know what you’re thinking… if it’s not in some cavernous convention, then it must be a dialed-down version of last year’s event etc. … but don’t be confused: This will be unlike anything we’ve held on our corporate campus in a long time.

O’Brien also added that the event will offer a lot of things to their participants, and they could be in touch with the engineers who are directly responsible for the Microsoft products and platforms.

What’s In Store for BUILD 2012 Participants?

The BUILD 2012 will kick off a week after Microsoft rolls out its Windows 8. This will give the conference a bevy of materials for developers who would like to create applications for the new operating system. However, the company promised that there will also be a handful of content for Windows Azure, Windows Phone 8, Windows Server 2012, and Visual Studio 2012.

On the other hand, industry watchers presume that this year’s conference will discuss more about Web application development. That’s because Microsoft decided to shutter its MIX conference for Web developers last January.

BUILD 2012 will be the second conference that Microsoft will hold under the BUILD name. The first one was in September 2011 in Anaheim, California, where the company launched its first Windows 8 preview. Last year’s conference had 257 sessions, 351 speakers, and about 5,000 attendees.

The Microsoft Professional Developers Conference was the company’s flagship developer conference. However, its name was changed in favor of the BUILD moniker.

Registration for this year’s BUILD 2012 will start on August 8 at 8:00 AM PT. At that time, Microsoft will also offer additional details about its keynoters, session, content, and many more.

As for those who have conflicting schedules because of the upcoming DevConnections, O’Brien also made an apologetic response:

Yes, we knew about the date, and yes, we were worried about the conflict, as lots of folks are already committed to going to Vegas. The date for BUILD was mainly driven by (among other things) the date for Windows 8 availability, and the goal of slipstreaming behind launch to bring our dev community together the week after. Apologies to those who have the conflict.

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