Google Plans to Enhance Wallet Service to Compete Apple’s Passbook

Google Wallet

Source: Google Wallet | Official Website

Google revealed in a YouTube video that it plans to enhance its Wallet service with location aware store cards, boarding passes, and event tickets. The expanded service is much like similar to Apple’s Passbook feature, which will be available along with iOS 6 this fall.

Enhancements for Google Wallet

New features planned for the Google Wallet were revealed in a YouTube video last week. It was reported that the search engine giant plans to expand the functionality of this service beyond payment cards. As stated by Google Wallet Product Manager Robin Dua:

One of the things we’re trying to do is make it easy for airlines, transit providers, and other types of issuers of credentials to make it super simple for them to get their credentials stored in the Wallet. That’s the goal. We want you to be able to leave your leather wallet at home and carry your phone and transact with that as your primary transaction device.

Google first launched its Wallet service in May, and it was followed by the release of Android devices that feature Near Field Communication chips. This component enabled Android users to make mobile contactless transactions.

Both Google Wallet and Apple Passbook are expected to use location technology and remind users that they have a reward card for a business establishment nearby. However, the search engine giant’s mobile payment system is designed to enable payments with the user’s credit card information stored in the cloud.

In relation to this, there were rumors that Apple is also showing interest to add NFC chip on its iPhone. However, it was reported recently that there will be no addition of NFC chip in the next-generation iPhone. This silenced further allegations that the upcoming handset could offer NFC e-wallet functionality with the Passbook application in iOS 6.

More About Apple’s Passbook

Apple’s Passbook was dubbed the company’s “key feature” for iOS, which is set to debut this fall. They also described the application as the user’s “boarding passes, movie tickets, retail coupons, loyalty cards, and more now all in one place.”

While Google Wallet depends on NFC for mobile payments, the Passbook feature relies on local awareness and quickly provides users with store cards and other applicable items for nearby businesses. That said, Google’s developer video reveals that it is planning to add similar location-based feature to its Wallet service that enables it to compete directly with Passbook.

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