Walmart is Testing a Checkout App for iPhone

Walmart Home Office at Bentonville, Arkansas

Source: Walmart Home Office at Bentonville, Arkansas | Wikipedia

It was reported last week that retail giant Walmart is testing a new “Scan & Go” service at one of its stores in Arkansas. The system allows buyers to scan the items with the iPhone and then proceed to checkout station on their way out of the store to complete their purchase.

In relation to this, the report points to a survey that the retail giant used to gather feedback regarding this initiative. Walmart invited employees with iPhones to participate in the test. The survey was conducted at Walmart supercenter in Rogers, Arkansas near its headquarters. As stated on the survey form:

We are conducting a study to assess the usability of the Walmart iPhone app’s new Scan & Go feature. Scan & Go enables you to scan products with your phone and bag them while shopping in Walmart retail store, and then use the Self-checkout at the front of the store. This survey includes questions to help us determine if you qualify for an interview session. We are simply trying to get feedback from real people on whether this new system is user-friendly, and we think you will find participating in this study fun!

The survey was conducted earlier last week, and participants were compensated with a $100 payment and a $25 Walmart gift card. The news also came from the heels of the retail giant’s report that it will add more self-checkout lanes at its Walmart and Sam’s Club stores, as it continues to search for ways to lower costs and prices for its shoppers. As the company’s spokesman David Tovar pointed out:

We’re continually testing new and innovative ways to serve customers and enhance the shopping experience in our stores.

Walmart’s Scan & Go for iPhone in the Horizon

However, there are still no concrete details on how the system will work exactly. Nevertheless, letting customers to scan their entire order before heading to the checkout stand can be time savvy, especially now that holidays are drawing near.

If the Scan & Go system will be successful, it will have the potential to change the way people shop and pay. In turn, it will make the process more personally and potentially faster. According to Paul Weitzel, retail consulting firm Willard Bishop’s managing partner:

All of the effort is to speed your way through the checkout so that we can reduce costs and improve the shopping experience. With smartphones and improved technology we’re only going to see more of this.

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