Samsung’s New Print Ad Takes Aim at iPhone 5

Source: Samsung Galaxy S III print ad | Samsung Mobile US Facebook Page

Samsung revealed a new print ad last Friday, pitting their latest Galaxy S III against Apple’s iPhone 5. The ad lists the two handsets’ features side-by-side in what appears to be a very subjective comparison.

It Doesn’t Take a Genius

The new print ad from Samsung, titled “It doesn’t take a genius”, obviously refers to the Cupertino-based company’s TV spots and customer support representative called “Geniuses”. Prior to this, Apple launched three TV ads during the Summer Olympics, although it stopped airing soon after.

The Genius advertisement features Apple retail store employees assisting troubled Mac users. The company rolled out three ads called Mayday (an airplane on final approach), Basically (a hot dog stand), and Labor Day (a Geniuses’ wife is giving birth). However, many panned the TV spots as below Apple’s standards. Apple already removed their TV ads from their website and official YouTube channel.

The main thrust of the advertisement, on the other hand, is to show the huge difference between Samsung Galaxy S III and iPhone 5 in terms of features. The South Korean tech giant doubles the features that can be found on the iPhone 5 with their long list of trademarked smartphone functions. This includes the Smart Stay, Smart Alert, Tilt to Zoom and many more.

What made things a bit tongue-in-cheek is Samsing’s reference to the Apple handset’s Lightning connector. The company described it as “A totally different plug” versus their “Standard USB plug”.

However, the print ad forgot to mention the enhancements coming with Apple’s mobile operating system—the iOS 6. Some says that it will give the iPhone 5 a chance against other smartphone makers because it allows in-house tailoring of the handset’s in-house software and hardware. The poster also forgot to mention that the Samsung Galaxy S III is running on a year-old version of Android.

Inside Samsung Galaxy S III

The Samsung Galaxy S III features 1.4 GHz Samsung Exynos quad-core processor, 1 GB of RAM, and it is available in 16 GB, 32 GB and 64 GB units. It has a 4.8-inch AMOLED screen, TouchWiz user interface and runs on the Android 4.0.4 mobile OS.

Other than the software additions, the company incorporated new Smart features such as SmartStay, Smart Alert and S Voice. The S Voice offers interaction with the Galaxy S III, Smart Alert displays missed calls or notifications once the phone is picked up, while SmartStay switches the display on or off depending when someone is looking at the screen or not.

Leave a Comment