Motorola’s “iLost” Ad Smashes Apple’s Maps for iOS 6

Motorola Mobility's "iLost" Print Ad

Source: Motorola Mobility’s “iLost” Print Ad | Official Google Page

It appears that Google’s Motorola Mobility is capitalizing on the dissatisfaction that Apple gets for its new Maps for iOS 6. In relation to this, the mobile-phone maker pushes the “iLost” phrase on Twitter, together with its new advertisement.

Maps for iOS 6 vs. Google Maps on Android

In Motorola Mobility’s new advertisement, Apple’s iPhone 5 is shown next to a Droid RAZR M. The print ad depicts that the Android handset offers “the real world that fits your hand.”

Both smartphones are shown looking for 315 E 15th in New York City. However, the Apple application returned an incorrect result. The print ad also comes with a post saying that “Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn.”

The Maps for iOS 6 has been widely criticized since it was launched last week. Because of this, the company released a statement saying that the service will improve through time. That’s because the application is a cloud-based solution, and it will get better as people continue to use it. As stated by Trudy Miller, Apple spokesperson on All Things D:

Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map services … We are excited to offer this service with innovative new features like Flyover, turn-by-turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better.

In addition, it was reported that the company is keeping its Maps team “under lockdown” to fix some of the large errors seen in the new app. Significant changes are also yet to be made in the near future.

There were also claims that Apple is recruiting software engineers who previously worked in Google’s Maps division. It is obvious that the iPhone maker is scrambling behind the scenes to enhance its iOS 6 mapping software.

Prior to this, Apple’s iOS mobile operating system rely on Google Maps for its mapping solution. However, the Cupertino-based company ditched the search engine giant’s mapping system upon designing its iOS 6. This is in favor of its in-house solution, which users pointed out is not yet at par with Google Maps.

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