Motorola Mobility’s “iLost” Ad Uses Phony Address to “Lose” iOS 6 Maps

Motorola Mobility iLost Print Ad

Source: Motorola Mobility iLost Print Ad | Official Google+ Page

After releasing its “iLost” print ad on its Google+ Page, Motorola Mobility reportedly looking for a fake address in an effort to artificially show Maps for iOS 6’s defect.

It should be recalled that the mobile company released a print ad, comparing the Maps feature of Motorola Droid RAZR M against Apple’s application. In the advertisement, it was shown that the Android phone was able to locate an address while iOS 6 Maps points a wrong location. The print ad also comes with a tagline saying that “Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn.”

Searching for a Fake Address

According to AppleInsider reader AMD Pettitte, the 315 E 15th Street used on the Motorola Mobility print ad is not an actual Manhattan address. By looking closely at the map image, it can be found that a public park sits on that side of the street. This means that none of the block’s odd numbers are valid addresses.

It’s a wonder why anyone would be “looking for 315 E 15th,” but it would be more sensible to locate an actual address that exists in Brooklyn, which is also part of New York City. However, the area’s series of numbered streets between East 11th and E 16th now have assigned names.

In relation to this, the once 300 block of East 15th street is now named Malborough Road. Simply put, the iOS 6 Maps returning a location on Marlborough Road when searching for East 15th street is not nearly as absurd as what the iLost ad campaign is trying to say.

The Fake Address Goose Chase

While Apple’s Maps for iOS 6 indeed comes with a flaw, making a fake address goose-chase in order to come up with an iLost print ad is very surprising. Nevertheless, the application offers useful feature and information.

Other than being able to locate an actual address, the app will also locate a non-existent address for you with or without satellite images, especially if you insist upon it. This is could be useful for those who are looking for a particular location, but not sure of the address. When a user enters an address that actually exists in multiple places in one city, the iOS 6 Maps will offer a choice of potential targets.

So unless you are looking for an address that doesn’t actually exist, you are already lost.

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