$99 Nexus 7 for Google Coming by Year-End

It appears that the battle between the lowest-priced tablets in the market will heat by the end of the year. That’s because Google is rumored to release a sub-$100 Nexus 7 tablet.

Coming Soon: $99 Google Nexus 7

There were claims that the search engine giant will be working with Asustek on two new versions of the Android tablet. The devices are expected to be thinner, and they will also use panels manufactured by HannStar display. As posted on industry publication DigiTimes:

One of the models will be priced at US$199, while the other will be priced at US$99, and both models are expected to hit markets by the end of 2012.

The upcoming $99 Google Nexus 7 is said in anticipation of the much-awaited iPad Mini from Apple. It was rumored that the Cupertino-based company will release a 7-inch tablet next month.

In case Google will release another Nexus 7 model this year, its debut would come just a couple of months after the $199 8 GB Nexus 7 was unveiled. The release of $199 Android-powered tablet is seen as the company’s response to the Amazon Kindle Fire. The online retailer’s proprietary tablet reached the same price last year, while forking the Android’s open-source operating system to build its own platform.

The Battle of Lowest-priced Tablets

Amazon, on the other hand, responded to Google’s 8 GB Nexus 7 by undercutting the price of its new low-end model for $159. The online retailer also expanded its Kindle Fire line up, with a price point reaching as high as $499. The Amazon Kindle Fire HD features integrated 4G LTE support, and it comes with $50 per year, 250 MB per month data plans.

Moreover, Sterne Agee’s Shaw Wu believes that the introduction of new Kindle Fire line up could make it difficult for Samsung, HTC, and Research in Motion to gain traction in the market.

We believe the Nexus 7, which has seen strong sales since its introduction in mid-July, could see competitive pressure with the new 7-inch Kindle Fire HD, which has the same price at $199 but sports an additional 8 GB of storage for a total of 16 GB.

Barnes & Noble also made a bigger push into the tablet market this week, as it introduced the new 9-inch Nook HD+. The tablet’s 16 GB model will cost $269, while the 8 GB 7-inch Nook HD carries a price tag of $199.

Image Source: Google Nexus 7 /Official Website

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