Windows 8 Shows Strong Pre-sale

Microsoft Windows 8

Source: Microsoft Windows 8 | Wikipedia

Prior to the release of Windows 8, it was reported that sales of Windows PCs were decreasing. However, Microsoft is seeing strong pre-sales for its upcoming operating system, which is set to debut on October 26.

Declining Revenue and Increased Pre-sales

It was revealed that sales through Microsoft’s Windows division was down by 33 percent in the most recent quarter. However, Redmond-based software giant saw $738 million in pre-sales for Windows 8. That is 40 percent higher compared to its predecessor’s pre-sales.

The OS’ pre-sales were not yet included in the company’s recent decline in revenue, as it was deferred to the launch quarter. It also doesn’t include sales of Windows PCs that are eligible for a $15-worth of upgrade for Windows 8. It was believed that sales for eligible Windows PCs tantamount to $384 million in deferred revenue. As stated by Microsoft CEO Steve Ballmer:

The launch of Windows 8 is the beginning of a new era at Microsoft. Investments we’ve made over a number of years are now coming together to create a future of exceptional devices and services, with tremendous opportunity for our customers, developers, and partners.

Reaching almost $800 million, the Windows 8 pre-sales made its 40 percent higher than the Windows 7, which was launched in 2009. It was also reported that the company is planning to spend $1 billion in advertising its fall product lineup, which includes the Microsoft Surface with Windows RT. The tablet’s OS is said to be a version of Windows 8 that is compatible with low-power ARM processors. According to the software giant’s Chief Operating Officer Kevin Turner:

We’re incredibly excited to be approaching general availability of Windows 8 and Windows RT. We’ve already certified more than 1,000 systems for Windows 8 from our hardware partners, ranging from the smallest tablets and convertibles to touch-enabled ultra-books and all-in-ones to the most powerful desktop computers.

Microsoft Windows vs. Apple’s Mountain Lion

On the other hand, Microsoft did not note that “competitive pressures” in the market also resulted to decrease of revenue in the previous quarter. It was reported that the popularity of Apple’s iPad have greatly affected the sales of traditional PCs.

In fact, the Cupertino-based company released its latest operating system, the OS X 10.8 Mountain Lion, earlier this year. It comes pre-installed on all new Macs, while existing models can get an upgrade through the Mac App Store.

Apple sold three million upgrades to Mountain Lion during its first four days of availability in July. After that, the company revealed in September that upgrades have reached seven million.

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