Apple’s iPad Mini: The “Competition’s Worst Nightmare”

Apple's new iPad

Source: Apple’s new iPad | Official Website

It’s a no-brainer that tablet makers were not able to get past Apple in the $400 market segment. Thus, the addition of a smaller iPad priced at less than $300 can make matters worse to rival devices.

Shaw Wu of Sterne Agee believes that Apple’s much-awaited iPad Mini could be “the competitor’s worst nightmare.” In relation to this, the analyst noted that rival devices are already struggling to compete against the iPad and iPad 2, which cost $499 and $399 respectively. This only means that iPad Mini could expand tablet market share when the Cupertino-based company hits a lower price point.

Apple: To “Go for the Kill” or Not?

Although it is expected that Apple will introduce a new and smaller tablet, it is yet to be known whether the company will “go for the kill.” There were speculations that the iPad maker will compete against its rivals by joining the lower margin of the market, as well as reach the $199 price point of other devices such as Google Nexus 7 and Amazon Kindle Fire HD.

However, Wu doesn’t believe that Apple needs to do that. He pointed out that the entry-level iPod Touch, which costs $199, can be considered as the low-margin product. In addition, the iPad 2 is priced at $399. The analyst thinks that it would make sense for the company if its iPad Mini will carry a price tag of around $350.

Showing “a Little More”

Last week, it was reported that Apple sent out its invitation for a special media event in San Jose, California to the members of the press. The event is set to take place tomorrow, and it is said to show “a little more.” In fact, there were claims that the company will unveil its so-called iPad Mini on the said event.

It is expected that the purported smaller tablet will feature a smaller bezel. It will also boast a 1024 x 768-pixel screen resolution, allowing it to run native iPad 2 applications without needing any modifications. The tablet is also said to sport front and rear-facing cameras, as well as small Lightning connector that can also be found on iPhone 5 and latest iPods.

Aside from the 7-inch tablet, Apple will also introduce a new Mac hardware lineup, which includes the 13-inch MacBook Pro with Retina Display. These devices are set to hit the stores earlier next month, just in time for the holiday shopping season.

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