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Coming Soon: More Windows 8 Tablets with AMD Chip

Microsoft Surface with Windows RT

Image Credit: Microsoft Surface with Windows RT | Official Website

Advanced Micro Devices is hoping to make a slow start in competing against ARM and Intel. With the help of new customer announcements and future chips, the chip maker is also joining the tablet market with Windows 8.

Future AMD-Powered Windows 8 Tablet

As part of its tablet market and chip manufacturing strategy, AMD will announce six to 19 devices for its Z-60 tablet chip. The processor, which is dubbed a Hondo, will power new devices that will be announced on January 2013. The announcement will probably be in time for the Consumer Electronics Show in Las Vegas, wherein a number of top electronics makers show off their latest products.

At the moment, AMD has introduced only one Windows 8 tablet: the Fujitsu Stylistic Q572. Weighing in at 748 grams, it features a 10-inch display, two cameras, and removable battery. Hitting the stores next month, the tablet will cost 90,800 yen or about $1,136.

Aside from the tablets, the chip maker is also looking forward to new tablet chips: the Kabini and Tamesh. It was reported that these processors will have two to four CPU cores and next-generation graphic cores. It will be released next year, and it will provide better performance and battery life to tablets.

New Chip Processing Roadmap

Earlier this year, AMD  ditched its old chip roadmap and introduced a strategy for tablet, PCs, and servers. Hondo is based on the previous roadmap, while the newer tablet chips will feature the faster and more power-efficient Jaguar CPU core.

Trying to move away from the declining PC business, AMD is slowly bringing its focus to the tablet market. Last year, the company introduced the  Z-01 tablet chip but it failed. Because of the lacking tablet strategy, former AMD CEO Dirk Meyer resigned in early 2011.

The new head of the company is the former Lenovo Executive Rory Read. AMD has put together a new management team and new roadmap. However, the chip maker is still struggling to the point that it will lay off 1,800 employees as it announced last week.

Despite the decline in revenue, AMD will have to compete against ARM and Intel if it wanted to make a presence in the tablet market. According to Dean McMarron of Mercury Research, Microsoft’s Windows 8 for x86 will provide an avenue for the company to enter the industry. However, it is still a question of how the competitive the company will be in the tablet market.

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