FIFA 13’s Strong Sales Help EA Meet Financial Expectations


Image Credit: FIFA 13 | Official Website

Electronic Arts reported $1.08 Billion worth of revenue for its recent quarter, falling almost in line with what analysts are expecting. Furthermore, the numbers are also slightly over the $1.03 Billion that was reported during the same period last year.

FIFA 13: EA’s Star Performer

Perhaps a big percent of EA’s revenue can be attributed to FIFA 13’s total sales. Within four weeks of its availability, the game was able to sold 7.4 million units on consoles and PCs. In turn, it is labeled as the strongest sports game launch in history.

Other than that, Madden sales also went up nine percent annually. As stated by EA CEO John Riccitiello:

EA is performing well, once again beating street consensus in fiscal Q2. We delivered yet another quarter of sharp digital growth, with digital revenue up 40 percent compared to the same period last year, reflecting our strength across multiple brands and channels.

As expected, the digital sales for FIFA 13 are strong. In fact, revenues went up to 40 percent year-on-year at $324 million. It’s not just platforms like iOS and Facebook that are performing, considering that day one FIFA iOS sales were up 62 percent yearly.

In fact, digital revenue for traditional console is also whopping. According to EA President Frank Gibeau:

Record number of players have engaged in the online features and content downloads for FIFA 13, Madden NFL 13, and Battlefield. On the strength of our digital extensions, FIFA and Battlefield are two biggest revenue events in our company’s history. Both are well on their way to becoming billion dollar annual franchises.

However, it is not all rosy in the once golden casual and social sector. EA’s MAUs decreased to 42 million compared to the 101 million that they hit during the previous years. That is despite the fact that the number of registered users increased from 110 million to 250 million annually.

On the other hand, it is expected that the Christmas quarter could bring in between $1.25 billion and $1.35 billion of revenue. That is just slightly below what industry pundits are expecting, considering that more fans will be buying games as a gift for themselves or for others during the holiday season.

Needed Improvements

In another FIFA 13 news, Marlon Votta of In Entertainment reported that some issues have occurred where some fans are focusing on what can be viewed as a poor defense system.

The UK gaming news site also pointed out the game’s unrealistic speed and lack of player individuality. However, these issues can be fixed with patches or updates.

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