Amazon Removes Anti-iPad Mini Ad after Incorrect Stereo Speakers Claim

After it was discovered that Apple’s iPad Mini features stereo speakers, Amazon has pulled their advertisement that slams the iOS tablet on their website.

It should be recalled that the Amazon Kindle Fire HD ad was posted after the Cupertino-based company announced that they were able to sold out their 7-inch tablet. The retailer’s ad also stated that their high-definition tablet could offer “much more for much less.”

The marketing material is actually a comparison chart that is designed to promote the online retailer’s $199 high-definition tablet. Additionally, the ad criticizes the $329 worth of iPad Mini. Amazon also claims that their device features a dual stereo speaker, while Apple’s product also has mono speakers.

Aside from the comparison, a quote from Gizmodo calling Apple “ballsy” is also prominent on the front page of the online retail store:

…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.

But now that the iPad Mini is in the hands of the reviewers, it was discovered that the 7-inch tablet has in fact stereo speakers. The feature is considered as an upgrade from previous iPad models, which only have a single mono speaker.

Pulling Out an Incorrect Claim

According to a review posted by The Verge’s Joshua Topolsky, the iPad Mini has a “good-sounding set of stereo speakers”, which are at either side of the Lightning port.

All of the standard iPad button and switch placement is intact here, save for the move of the speaker grille to the bottom of the device (it’s been around the back for iPads previous to this version), along with the new Lightning port. And that’s a good-sounding set of stereo speakers, by the way.

On the other hand, the regular iPad only has one speaker unit at the right side of the port connector. The stereo sound, however, can be achieved through external speakers or headphones. In turn, Amazon pulled out their ad with an incorrect claim after the first reviews were published last Wednesday.

While the online retailer touted the stereo speakers of their Kindle Fire HD during its launch last September, Apple decided not to reveal that their iPad Mini has the same feature. In fact, the company’s website also led users to believe that the 7-inch tablet only has mono speaker. That’s because the device’s tech specs only refer to a singular “built-in speaker.”

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