UK Court Orders Apple to Rewrite Web Notice and Place Advertisements

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Yesterday, the UK court ruled  that Apple’s statement saying that Samsung did not copy the iPad’s design is not compliant with a previous decision. According to Judge Robin Jacob, “I’m at loss that a company such as Apple would do this. That is a plain breach of the order.”

The UK court ordered  Apple to rewrite and post the statement more prominently on their website within 48 hours.

Revising Apple’s Web Notice

According to the High Court of Justice in England and Wales, Apple’s new statement regarding Samsung’s iPad infringement must be placed on the front page of the company’s UK website until December 14.

The iPad maker updated their website last week, posting a link at the footer of the page titled “Samsung/Apple UK Judgement.” Clicking the link redirects users to a blank page without any links, logos and other information.

It informs site visitors that the UK court ruled on July 9 that Samsung’s Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple’s design patent No. 0000181607-0001.  The company also quoted the judge’s statement that the products from the South Korean tech giant are “not as cool” as Apple’s.

However, yesterday’s hearing ordered the Cupertino-based company to change the wordings of their statement within the next two days. The new statement must have an 11-point font and be displayed on the front page. On the other hand, Apple told the judge that it would take them 14 days to put a revised statement on their website. But the judge believes that it would not take that long.

Words from the Judge and Court Ruling

The statement that Samsung’s devices are “not as cool” as Apple’s products came from a ruling by Judge Colin Birss in July. According to him, the gadgets from the South Korean company were distinctive from iDevices. In relation to this, the iPad maker tried to appeal the decision, but lost last October.

Aside from the web notice, Birss also ordered the company to run advertisements on British magazines and newspaper, declaring that Samsung did not infringe their iPad design. The web notice will remain on the website for at least six months, while other ads would be taken out in different print publications. The latter would be a consolation for the “damaging impression” that Apple has caused to Samsung.

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