Apple, to Release iTunes 11 Today?

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It was rumored that Apple will release iTunes 11 today after it was delayed due to engineering issues. These said issued prompted the company to rebuild the selected areas of the new program’s code.

Apple’s iTunes 11 and its Imminent Release

According to The Wall Street Journal’s report, Apple could release their official media store today. That would make the release a month later than it is originally planned. The information came from WSJ’s profile on Apple’s Senior Vice President of Internet Software and Services Eddy Cue.

Last month, the Cupertino-based company announced that the iTunes 11 would be pushed back from its debut date. However, they were unable to give any information regarding the software’s postponed release, saying only that they want “to take a little extra time to get it right.”

WSJ added that delays occurred during a challenging time for Apple, since competing media stores now allows subscribers to stream their music without the need to download it.

The delay comes at a challenging time for Apple. iTunes was a pioneer in digital media, and its share of the paid music download business stood at 64% in the second quarter.

But it now faces competition from rivals like Pandora Media Inc. and Spotify Ltd., which enable users to subscribe to their services and stream music without downloading it. In contrast, iTunes requires people to download media files, although it streams video content to Apple TV.

On the other hand, NPD’s Senior Vice President of Industry Analysis Russ Crupnick said that the competition is not hurting Apple yet. But despite iTunes’ huge user base, “streaming starts to pose a greater risk to iTunes” over time, as it becomes more convenient and ubiquitous is locomotive places like car.

During those times, Apple spokesman Tom Neumayr said that the new iTunes would be available sometime this month. It is expected that iTunes 11 will feature clean and iOS-inspired user interface with tighter integration with other Apple services like iCloud.

This feature would enable users to stream music, movies and TV shows that they have purchased from one Apple device to another. With the help of iCloud’s syncing service, users can acquire content from another Apple device without downloading it again.

Prior to this, this function is only offered through iTunes Match. However, computer and tablet users will still have to download the file again and pay for it.

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