Samsung VS. Apple in US Mobile Market Share

Samsung Group HQ in Samsung Town, Seoul | Wikipedia

Ever since market analysis firm comScore started tracking mobile phone use in the US, Samsung was able to outrank Apple for the first time. The South Korean tech giant garnered 26.3% market share during the October quarter.

Based on the data from comScore MobiLens, Apple rose from third place to second place last October. The Cupertino-based company acquired 17.8 percent share in the mobile market, followed by LG that fell to 17.6 percent.

Growth and Decline on Phone Manufacturers

Despite falling second, Apple’s iPhone saw the highest increase with 1.5 percent positive change during the last quarter of the 2012. Samsung, on the other hand, saw 0.7 percent gains, which means that the iPhone maker doubled the performance of the Korean phone manufacturer.

Apple’s rise can be attributed to the record-breaking launch of iPhone 5. The latest handset had a sellout of initial stock after it was released last September, which means that the company will see further gains throughout the holiday season. Sales for Apple’s iPhone 5 could also skyrocket as supplies for the mobile phone stabilizes.

Meanwhile, five phone makers saw a decline. This includes LG, Motorola, and HTC that losses 0.8 percent, 0.2 percent and 0.4 percent of the US market respectively.

However, Samsung was still the market’s dominant player at the end of the three-month period. It was able to hold a little over one-fourth of all US mobile phone users with 26.3 percent.  It is followed by Apple at 17.8 percent, LG with 17.6 percent, Motorola with 11 percent, and HTC with 6 percent of the market share.

The Smartphone Shift

Aside from the ranking on market share, the data indicates that consumers are shifting towards smarphone. Since October, it was reported that about 121.3 million people owned a handset, which means that smartphones were able to penetrate 51.9 percent of the market.

The top performing mobile platform is Google’s Android, capturing 53.6 percent of the US market. Meanwhile, Apple’s iOS saw a 0.9 percent growth during the same period, increasing its market share to 34.3 percent.

Research in Motion, on the other hand, is still having a steep fall after loosing 1.7 percent of the smartphone base. It now stands with a 7.8 percent share, followed by Windows Phone and Symbian. Microsoft and Nokia’s mobile platform was able to eke out 3.2 percent and 0.6 percent share respectively.

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