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News Corp.’s “The Daily” Closes on December 15

The Daily on iPad

The Daily on iPad | The Daily Official Website

It was reported yesterday that News Corp.’s The Daily will cease publication on December 15, after it failed to garner large enough audience that will support it. As announced by the publication last Monday:

From its launch, The Daily was bold experiment in digital publishing and an amazing vehicle for innovation.

News Corp. Chairman and CEO Rupert Murdoch added:

Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term.

In addition, the tablet-only publication’s Editor-in-Chief Jesse Angelo will move to New York Post as publisher, together with some staff, technology and other assets.

Moving from One Platform to Another

When it made its debut last February 2011, a great deal of excitement surrounded The Daily. What made the publication cool is that it features regular news and digital-specific content such as videos, interactive ads, and 360-degree images. All of these come in at $40 per year.

What also made the publication a hard sell is its focus on short, pithy articles that were easy to consume for readers on the go. This makes News Corp’s digital newspaper more substantial than its free and non-interactive alternatives.

However, the great fanfare was not able to save The Daily from bad press that is caused by constant app crashes. These issues took several weeks to work out, making users frustrated and probably pushing subscribers away for good. It was unable to gain online traction either because it doesn’t have a functioning website, which makes it difficult for people outside of the subscriber base to notice it.

Thus, in hopes to gain more readers, The Daily also moved to Android and Kindle Fire. The publication preloaded its Android app on Samsung Galaxy Tab 10.1 models available in Verizon. It also expanded to iPhone last May. But even though it is now available on three popular tablet platforms and the iPhone, The Daily was still unable to gain more readers that would meet News Corp.’s expectations.

As the publication recedes, however, other digital publications are trying to succeed in iPad and other platforms. This includes Project from Virgin Interactive Publishing, as well as small publications Marco Arment’s The Magazine.

Prior to this, The Daily’s demise has been expected for quite some time now. Last July, The New York Observer reported about the rumors that the tablet-only publication’s future will be reassessed after the US presidential election on November 6 this year.

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