Call of Duty Franchise: Declining for Real

Call of Duty: Black Ops 2 Cover Art | Wikipedia

Based on the latest retail sales figures from NPD Group, Call of Duty: Black Ops II saw a decline of about 14 percent during its first month of sales on Xbox 360 and PlayStation 3. However, reports for the Nintendo Wii U version were not yet available, as well as the game’s PS Vita iteration—Call of Duty: Black Ops Declassified.

Call of Duty Hits the Billion Dollars Mark

Prior to this, Activision announced that Call of Duty: Black Ops II has reached more than billion dollars in its global sales during its first 15 days in the market. In fact, the game developer’s Chief Executive Bobby Kotick said that the game’s release “has been one of the most significant entertainment events of each of the last six years.”

Since the release of Black Ops II, Xbox 360 and PS3 users have racked up over 150 million hours of gameplay. Call of Duty: Modern Warfare 3, on the other hand, sold a record-setting 8.8 million units last year. That is a 10 percent increase compared to the original Black Ops’ release in 2010.

Moreover, Activision said that total sales for the Call of Duty franchise since the first game was released in 2003 have exceeded worldwide box office receipts for Lord of the Rings and Star Wars.

Black Ops II’s main narrative offers about 10 hours of play, although games can to a multiplayer battle. The game is also set in the year 2025, in which a Nicaraguan militant is plotting to undermine the US security.

Declining Sales Figure for Call of Duty Franchise

However, Doug Creutz of Cowen and Company pointed out that that launch month of Black Ops II versus the release month of Modern Warfare 3 last year has a seven-day difference. Taking that into consideration, he expects a total sales unit of 7.9 million across all platforms that tantamount to 11 percent decrease. However, Creutz also cautioned against drawing conclusions about overall Call of Duty sales until the end of the year.

The possible decline of Call of Duty franchise has been an important topic this year. In relation to this, it was reported that the original Black Ops is still the US’ top-selling title in the franchise, followed by Modern Warfare 3. When Black Ops II continues to decline, there’s a big chance that its predecessor will maintain its title.

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