Tim Cook: Runner Up for TIME’s Person of the Year

Apple CEO Tim Cook | Apple Official Website

Apple CEO Tim Cook | Apple Official Website

Last Wednesday, TIME magazine announced President Barrack Obama as their Person of the Year 2012. Meanwhile, Apple CEO Tim Cook is hailed runner-up next to Pakistani schoolgirl Malala Yousafzai, Egyptian President Mohamed Morsi, and scientist Fabiola Gianotti.

Tim Cook—The Technologist

In TIME’s runner-up profile, Tim Cook was described as The Technologist. That’s because he took over as CEO of the biggest tech company shortly after innovator and co-founder Steve Jobs died in 2011. As stated in the magazine:

He inherited the most valuable company in the world from one of the greatest innovators in history. In 2012 he made Apple his own.

The magazine also pointed out that Cook’s ascension was the first transfer of power in Apple’s history that doesn’t involve ousting of the former CEO. According to Tim Cook:

Each time the way that the CEO was named was when somebody got fired and a new came in. Steve wanted the CEO transition to be professional. That was his top thing when he decided to become chairman. I had every reason to believe, and I think he thought, that that was going to be in a long time.

Cook also reiterated that Jobs didn’t want to a facsimile of himself running Apple, nor did he want that person burdened his shadow.

He said, “From this day forward, never ask what I would do. Just do what’s right.”

In the three-page profile, TIME’s Lev Grossman describes Cook as the almost antithesis of Steve Jobs. According to Grossman, the Apple CEO is a “seducer, a Southern drawler, slow and soft-spoken”.

The bio goes on to draw out a timeline of Cook’s early days, starting from his birth in Mobile, Alabama, to his graduation in Auburn University to his time at IBM and Compaq. It also details when Cook took the reins from Jobs in August 2011, a little over a month after the late co-founder passed away following a long battle against cancer.

Apple Inc. Under Tim Cook’s Wings

Prior to this, Jobs’ choice to choose Cook as his successor was questioned during those times. But the new Apple CEO dispelled any doubts by showing his ability to lead and raising the company’s market capitalization to $137 billion.

As of the moment, the Cupertino-based company is now worth over Microsoft and Google combined. This makes the iPhone maker leading the erstwhile world’s largest company Exxon Mobil by $83 billion.

Leave a Comment