As PC Market Slows, Mac Shipments in US Decline

Apple Headquarters at Infinite Loop, Cupertino, California | Wikipedia

Apple Headquarters at Infinite Loop, Cupertino, California | Wikipedia

Market research firm IDC released a preliminary PC shipment estimates last Thursday, and it shows an overall annual contraction of 4.5 percent annual during the fourth quarter of 2012. Meanwhile, Apple showed a 0.2 percent negative growth rate.

Apple’s Mac Shipments According to IDC

As stated on IDC’s quarterly estimates, Apple shipped about 2.03 million Macs during the last quarter of 2012. That is 3,000 units less than last year’s performance. But despite showing a negative growth rate during the fourth quarter of last year, the company managed to gain market share over other PC vendors like Toshiba.

In relation to this, there were speculations that Apple’s slip in the PC market is due to the redesigned iMac’s rollout issues. It should be recalled that the all-in-one desktop encountered a supply shortage, even a month after it was launched in late November 2012.

Meanwhile, overall PC shipments in the US fell to 17.75 million, which represents a 4.5 percent negative growth rate. As what Jay Chou, senior research analyst at IDC Worldwide Quarterly PC Tracker, pointed out:

Although the third quarter was focused on the clearing of Windows 7 inventory, preliminary research indicates the clearance did not significantly boost the uptake of Windows 8 systems in Q4. Lost in the shuffle to promote a touch-centric PC, vendors have not forcefully stressed other features that promote a more secure, reliable and efficient user experience. As Windows 8 matures, and other corresponding variables such as Ultrabook pricing continue to drop, hopefully the PC market can see a reset in both messaging and demand in 2013.

Worldwide PC Shipments for Fourth Quarter 2012

In another news, Hewlett-Packard was able to retain its top spot by shipping almost 4.8 million units. The company was able to buck the downward trend to gain 12.4 percent for the last quarter of 2012 on shipments. Because of this, the company now accounts for 27 percent of the US market.

Next on the list is Dell, which suffered a whopping 16.6 percent of annual loss. They were able to ship slightly less than 3.5 million units, dropping its market share to 19.6 percent.  Apple, on the other hand, was able to retain its ranking in third place with 11.4 percent of market share for Q4 2012. Thus, it was able to surpass Lenovo and Toshiba.

Meanwhile, Lenovo is the only major vendor to show a year-over-year growth other than HP. The company gained 11.6 percent in last year’s fourth quarter market share.

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