Citing a number of factors, including consumer confusion and “modest” demand, Samsung nixes its plans to launch tablets that run Windows RT in the US. During the CES 2013 event in Las Vegas last week, the company’s in-charge for American PC and tablet businesses, Mike Abary, revealed that it would take “a lot of heavy lifting” to educate consumers about the difference of Windows 8 and Windows RT.
In relation to this, retail partners also signal that Windows RT has discreet potential for success. Because of this, the South Korean tech giant decided that they are not interested in making that investment in the US market.
Abary also pointed out that the company finds it difficult to hit the lower price point that that they are trying to achieve. He noted that some sacrifices that they explored to cut costs, like including less memory, were poor tradeoffs. Samsung believes that Windows RT devices should be less expensive than PCs that feature full Windows 8 operating system.
Windows RT Tablet for Samsung in the Future
Despite ditching the idea of producing a Windows RT tablet, they could still opt to build one in the future. That is if they can overcome current obstacles. As what Abary stated, the company will wait to see how the market progress for Windows RT.
It’s not something we’re shelving permanently. It’s still a viable option for us in the future, but right now might not be the right time.
On the other hand, Samsung has heavily invested in tablets that run Google’s Android operating system.
Market Obstacles for Windows RT
Microsoft’s Windows RT is a stripped-down version of their desktop OS. It is also compatible with low-power ARM CPUs like those found in Apple’s iPad. However, the OS’ reliance on ARM processors and its underlying architecture prevent it from running traditional Windows applications.
Other than that, Windows RT brings confusion to users as it features both touch-centric Windows Metro interface with traditional Windows desktop layout. It also includes touch-optimized versions of Microsoft Office applications such as Word, Excel, PowerPoint, and One Note.
Meanwhile, it was reported that Microsoft has to revise their return policies for its Surface RT tablets. These changes were made after a number of customers were said to have returned their tablet once they discovered that it cannot run traditional Windows applications.