As reported by research firm BCN last Thursday, ASUS-made Google Nexus 7 was able to outsell Apple’s entire iPad lineup in Japan during the holidays last year. This displaces the dominant tablet from the top spot for the first time since its launch in 2010. In relation to this, Nikkei cited the Android tablet’s price as the driving factor behind the shift.
Nexus 7: Garnering Huge Marketshare
A survey of 2,400 electronic stores across Japan revealed that the Nexus 7 acquired 44.4 percent of the market in December 2012. Apple, on the other hand, came in at 40.1 percent.
BCN also noted that that the iPad has been the top-selling tablet in Japan since its debut in 2010. On the other hand, devices manufactured by domestic companies such as Sony and Fujitsu only account for two to three percent of the over-all sale through the same period.
Last year, Apple started with a Japanese market share of just under 50 percent, and then it rose to about 70 percent when the fourth-generation iPad was released in March 2012. Meanwhile, ASUS’ share remained at less than 10 percent. But when Google rolled out Nexus 7 in September, their market share skyrocketed to around 40 percent within a month.
In relation to this, the November launch of iPad Mini tamped down demand for Nexus 7, but the lack of inventory because of supply issues caused the Apple tablet to see a decline in sales during the holidays.
The report also added that the cost was also a major factor in Nexus 7’s market growth. In Japan, the Android tablet’s 16 GB model costs 19,800 Yen or about $224. Meanwhile, an iPad Mini is priced at 28,800 Yen or around $326.
The Future of Tablet Market in Japan
With the growth of Nexus 7’s market share in Japan, an IDC Japan report estimates that about 3.6 million tablets were sold across the country in December 2012. It almost tripled the sales during the same period in 2011.
That number is expected to increase to 4.9 million units this year. That’s because tablets are seen as one of those consumer electronics segments expected to grow this year.