Five Microsoft Retail Stores Coming this Summer

Microsoft Retail Store | Official Website

Microsoft Retail Store | Official Website

Last Tuesday, Microsoft announced that they would open five new retails stores by summer. This will include one pop-up outlet that will be transmuted into a brick-and-mortar retailer. The new stores will be at the Ala Moana Center in Honolulu, Natick Mall in Natick, Mass., Pioneer Place in Portland, Ore., Woodfield Mall in Schaumburg, Ill., and The Somerset Collection in Troy, Mich.

As of the moment, the Natick store is one of the three-dozen pop-up outlets that the company has launched last October 2012. It is Microsoft’s way to temporarily expand its retail footprints to drive holiday sales. The others will be new locations, although some are addition to the existing pop-ups or permanent stores elsewhere in the metropolitan.

Microsoft Retail Stores: To Help Sales of Surface Pro

Prior to this, Microsoft announced last December 2012 that they will open six new retail stores earlier this year. This includes four transformed holiday specialty stores. However, none of the said stores are open yet.

It was also last year when the company said that they would extend the lifespan of majority of its pop-up stores. Instead of having them closed after the 2012 holiday season, some of them would be turned into a 12-month store. With the latest announcement from Microsoft, five of the original 34 pop-up stores will now become full-time outlets.

The new stores, as well as the retention of the pop-ups, will help the company sell their Surface Pro tablet. Selling for $899 and $999 for 64 GB and 128 GB configurations respectively, the said device is the most expensive Microsoft tablet that was introduced last year. It is also the only model that runs a full-blown Windows 8 operating system.

Microsoft’s Surface Pro also comes with a Touch Cover and Type Cover keyboards that are offered separately for $120 and $130 respectively. They are to go on sale this Saturday, February 9.

In relation to this, the company did not specify opening dates for the five new stores. In fact, their list of store locations simply stated “Coming Soon” for three of the five upcoming brick-and-mortar retailers.

The list shows 70 permanent and pop-up stores in the US and Canada. However, they’ve omitted two of the five stores scheduled for the summer opening. In comparison, Apple’s retail stores had 401 stores worldwide as of December 2012, with 251 of them found in the US alone.

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