Apple Takes Over 20% of Global PC Market in Q4 2012

Apple's iPad Mini | Official Website

Apple’s iPad Mini | Official Website

According to one research firm, Apple’s share of worldwide PC shipments surpassed 20 percent for the first time during the last quarter of 2012. In relation to this, the iPad accounts for one in every six computers shipped during the holiday season.

Thanks to Apple’s iPad Mini

Based on the data revealed by research firm Canalys, Apple’s PC shipments increased to 27 million units during 2012’s holiday quarter. In addition, 23 million units of it were iPads and the rest were Macs.

What pushed the company’s sales was the iPad Mini, which was estimated to account for more than half of their tablet shipments. As what Canalys Research Analyst Pin-Chen Tang pointed out:

Apple timed the launch of the iPad Mini well. Its success proves there is a clear demand for pads with smaller screens at a more affordable price. Without the launch, Apple would surely have lost more ground to its competitors.

A Drop in Market Share

But despite record-breaking sales, Apple’s iPad lineup only acquired 49 percent of the overall tablet market share. That is about   a 50-percent drop in share, which is a first since the device was launched in 2010.

During the last quarter of 2012, the tablet segment grew for about 75 percent year-over-year to reach 46.2 million units. It contributed to the 114.6 million devices that were shipped last year. Canalys also added that shipment for netbooks were flat.

Ranking Based on Market Share

Following Apple’s stand in the market were HP and Lenovo, which came second and third respectively, on shipments that account to roughly 15 million units each. Moreover, Samsung entered the top five for the first time.

The strong tablet demand pushed the South Korean tech giant’s PC shipments up to 11.7 million units. Furthermore, their low-cost products increased their tablet shipments to 7.6 million units during the December quarter of 2012, which represents a 226-percent growth from the previous year. According to Research Analyst Tom Evans:

The sub-$200 price bands now feature products from established players that do no rely on low-quality components. Those who control ecosystems, such as Amazon and Google, can obtain revenue from current sales, but pure hardware OEMs must accept decreasing margins or exit.

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