Sony PlayStation 3 Dominated 2012 Sales in New Zealand

New Sony PlayStation 3 | Sony Official Website

New Sony PlayStation 3 | Sony Official Website

It was confirmed last Tuesday that the PlayStation 3 established a sales leadership in New Zealand for the year 2012. Citing official retail scan data from NPD Group Australia, followed by a statement released by Interactive Games & Entertainment Association, the Sony PlayStation achieved a clean sweep across brand, hardware, and software sales, and platform within the NZD$149 million dollar games retail industry in the country. As reported by gaming website Just Push Start:

PlayStation Brand (including home and portable platforms) led the market in New Zealand with a 47% value share and 44% share of unit sales.

PS3 total platform performance—which aggregates platform hardware, software and peripherals—achieved the number 1 industry platform position across both unit sales (31%) and drove the highest dollar value share (38%) for the industry.

PS3 hardware ranked number 1 for both hardware unit sales (34%), and again drove the greatest value share for the industry (42% share). Sales were buoyed by the release of a new form factor in 2012.

PS3 platform software also achieved the number 1 unit sales (31%) position and value (37%) for the year.

In relation to this, Sony Computer Entertainment New Zealand’s Sales and Marketing Director David Hine added:

PlayStation 3 conitnues to go from strength to strength in New Zealand because it remains a great value, high definition entertainment solution for the family that offers exceptional games, movies, TV and music experiences.

This year, we anticipated AAA blockbusters on the horizon such as God of War, Ascension, The Last of Us, BEYOND: Two Souls plus more for the family with new titles for Wonderbook we are planning to continue the PlayStation momentum. We are also experiencing growth in online sales driven by an increased range of digital and subscription products such as the PlayStation Plus program.

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