‘Game of Thrones’ Takes Over ‘Kimmel,’ ‘The New York Times,’ and Facebook


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We’re still a month away from the new season of Game of Thrones, but that hasn’t stopped HBO from unleashing a promotional blitz for the upcoming third season.

First up was the debut of the third season trailer, which took place on Jimmy Kimmel Live! last Friday night. There’s a lot going in the trailer, like the promise of revenge and that “death is coming for everyone and everything,” as well as, dragons. Yes. Dragons. Fans clamoring for them will finally witness Daenerys Targaryen and her army wrecking havoc with the help of her now fully grown baby dragons.

Here’s the dark and intense trailer in case you missed it.

Besides the trailer, HBO put out a full-page ad in the New York Times Monday, February 25th edition. What makes the ad so spectacular is that it features the unmistakable shadow of one of Khaleesi’s dragons across a series of fake articles related to the Game of Thrones universe. The ad was not only clever but pretty awesome for fans of the series and novels.

Finally, late last week a beta version of a new social game, Game of Thrones Ascent, appeared on Facebook. In a nutshell, players will be able to create their characters and insert them into the Game of Thrones universe. Just like Westeros, it can be played in any style. The game is free and, because it’s on the social network, players can challenge or team up with their friends. Fans should also be happy that the game contains plenty of references to the popular franchise.

The 10-episode third season will be based on the first half of A Storm of Swords, which was the third novel in the seven-novel A Song of Ice and Fire series from George R.R. Martin. Besides the returning cast members of Daenerys Targaryen (Emilia Clarke), Tyrion Lannister (Peter Dinklage), Lena Headey (Cersei Lannister) and Jon Snow (Kit Harington), just to name a few, there will be plenty of newcomers, such as Mance Rayder (Ciaran Hands) and Tormund Giantsbane (Kristofer Hivju).

Hopefully, the trailer, New York Times ad and Facebook game will be enough to hold fans over until the anticipated season 3 premiere on March 31, 2013 at 9/8c on HBO.

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