“Wolverine Week” Concludes With Posters, ‘Tweaser,’ and First Trailers

The Wolverine / Facebook

If you’ve been paying attention to social media this past week, then it’s probably safe to say that it can be dubbed “Wolverine Week.” If you’ve been out of the loop, here’s what you’ve missed.

On Sunday night, March 24, Twentieth Century Fox released a series of stills and the official poster for The Wolverine, the sequel to the disappointing X-Men Origins: Wolverine in 2009.

Needless to say, most of us weren’t impressed by the cheesy photoshopped poster with Wolverine in the midst of countless of ninjas. However, things quickly turned around the following day, March 25, when director James Mangold released a brief, we’re talking six-seconds, teaser on Twitter, which has been dubbed a “tweaser” just to announce that the official trailer was arriving on Wednesday.

Then on Tuesday, fans got a longer teaser, as well as, a fresh batch of posters that were much more exciting than the first poster.

Finally, on Wednesday March 27, fans were treated to the debut of the official domestic and international trailers.

So, is The Wolverine worth all the buzz?

As of now, it definitely is. Fans of Wolverine finally get the chance to see him during his days in Japan. It looks action-packed and has a Superman II vibe to it, meaning that we get to see the hero without his powers. Plus, we’ve gotten plenty of glimpses of several of Logan’s love interests, including Jean Grey. While they still haven’t fully unveiled the film’s villain, Silver Samurai, there’s the whole Viper thing going on.

Unfortunately, X-Men Origins: Wolverine also looked promising throughout its promotion, and we all know how that turned out. But, I’m trying to be optimistic here. I feel that everyone learned a lesson from the mistakes of that film and will deliver the solo Wolverine film fans have been clamoring for.

However, the most impressive thing about “Wolverine Week” has been the use of social media. By condensing the trailer into that brief six-second clip using the social media platform Vine, it got fans engaged and excited about the real trailer. Without that “tweaser,” I don’t think the buzz surrounding The Wolverine would be as great. Clearly the people marketing this movie get how to tap into and use social media.

The Wolverine tears into theaters on July 26 and stars Hugh Jackman, Svetlana Khodchenkova, Will Yun Lee, Brian Tee, Hiroyuki Sanada, and Rila Fukushima.

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