A 12-Pack of the Greatest Celebrity Alcohol Endorsements

Unless you’re completely shut out from the outside, and if you were you wouldn’t be reading this, then you’re well aware that celebrity endorsements are one of the most common tricks companies use to sell you whatever they’re offering.

Whether it’s food, clothing, cars or make-up, celebrity endorsements are a big deal in the world of marketing. But, we’ve always enjoyed the celebs that have gone out and put their image on the line by becoming a spokesperson for alcohol. Sure. They may not actually drink what they’re getting paid to endorse, but at least it looks like they’re enjoying themselves.

But, not every ad can be successful. Sometimes the endorsement doesn’t click with the audience or it’s just too bad to be taken seriously. Then, there are the following twelve celebrity alcohol endorsements that made us want to either crack open a six-pack, pop-open a bottle of champagne or make a mixed drink with some vodka.

12. Woody Allen, Zsa Zsa Gabor and Julie Newmar — Smirnoff

Woody Allen Monique Van Vooren Smirnoff 1966


Smirnoff hired some of Hollywood’s biggest names, like Woody Allen, Zsa Zsa Gabor and Julie Newmar, for a series of magazine ads in the 1960s. However, the ads are probably most remembered for the classic “It leaves you breathless” slogan.

11. Daniel Craig as James Bond – Heineken


Heineken are no strangers to celebrity endorsements. Over the years they’ve paid Jennifer Aniston, Brad Pitt and Eva Longoria to do spots for their lager. However, when the studio needed to make some cash for Skyfall, 007 had no problems in switching from his trademark vodka martini to an ice-cold Heineken. Bond fans screamed foul, but the ad, which featured a clip from Skyfall, was effective enough to sell the movie and maybe a couple of cases of beer.

10. Michael Imperioli – 1800 Tequila


As Christopher Moltisanti on The Sopranos, Michael Imperioli perfected being a tough guy, which is why he’s been the perfect spokesman for 1800 Tequila. The campaigns are pretty straightforward. A grumpy guy complaining about modern society and how men aren’t as manly as they used to be. To resolve this problem, you should drink a tequila that can pour its own shot.

9. Pitbull – Bud Light 


I’m not a fan of either Pitbull or Bud Light , but their partnership seems to be working. I know it’s just an ad, but it sure does look like Pitbull is having a great time with his Bud Light.

8. Zach Galifinakis, Tim Heidecker and Eric Wareheim – Absolut


Just before achieving mainstream success with The Hangover, Zach Galifianakis, along with Tim Heidecker and Eric Wareheim, was hired by Absolut to create a film for the Absolut World campaign. The trio pretty much had free-range to do whatever they wanted and the end result is either hilarious or painful to watch. Either way, it was an interesting experiment.

7. Scarlett Johansson – Moet & Chandon


Like any other red-blooded man on the planet, this 2011 endorsement of champagne made us feel all bubbly inside.

6. Will Ferrell as Jackie Moon – Bud Light


To help promote his 2008 flick Semi-Pro, Will Ferrell, as the lead character from the movie Jackie Moon, put his basketball shorts on one more time and starred in some Bud Light commercials. Honestly, I think these ads were more entertaining than the actual film.

5. Ed McMahon and Frank Sinatra – Budweiser


Throughout the ‘60s and ‘70s, Ed McMahon was the spokesman for Budweiser. However, some genius decided to pair McMahon with the Chairman of the Board in a 1968 commercial. Classic.

4. Orson Welles – Paul Masson


I don’t recall ever sipping on some Paul Masson champagne, but Orson Welles seemed to be enjoying it. Regardless of the taste, at least we know that it can get you drunk.

3. Claudia Schiffer – Dom Perignon


Originally released in January 2008 as a black-and-white photography campaign entitled ‘Visions and a Decision’, Claudia Schiffer proved that she was still extremely sexy. We think that the pictures had something to do with champagne as well.

2. Billy Dee Williams – Colt 45


Billy Dee Williams‘ biggest claim to fame has always been Lando Calrissian. But, a close second has to be his famous Colt 45 spots.

1. Sean ‘Diddy’ Combs – Cîroc


Diddy has become associated with Ciroc so much that many believe he owns or started the vodka label. In truth, he received half the profits in exchange for endorsing the vodka. The ads have worked so well that the company has grown 552 percent since Diddy began endorsing the brand in 2007. You can’t ask for a better spokesman than that.

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