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Smartphone Outpaces Feature Phone Shipments; Apple’s iPhone Sheds Market Share

Siri App on iPhone 5 | Apple Official Website

Siri App on iPhone 5 | Apple Official Website

Research firm International Data Corporation revealed that Apple’s iPhone marketshare declined to 20 percent. On the other hand, worldwide smartphone shipments out-ship feature phones for the first time.

Apple’s iPhone Market Share

IDC’s Worldwide Quarterly Mobile Phone Tracker revealed that Apple’s iPhone got a 6.6 year-over-year boost in sales for the first quarter of 2013. However, it’s not strong enough to fend off competing smartphone manufacturers from taking a part of the entire market share.

International Data Corporation

International Data Corporation

During their recent earnings conference call, Apple reported iPhone sales of 37.4 million units, an increase from the 35.1 million in the previous year. Meanwhile, the company’s worldwide share in the smartphone market fell from 23 percent in 2012 to 17.3 percent by the end of the first quarter of 2013. This makes the Cupertino-based company land on second place behind Samsung.

In terms of total mobile phone shipments, which include feature phones, the iPhone’s share grew from 8.7 to 8.9 percent.

Overall smartphone shipments for the first quarter of 2013 reached 216.2 million, or 51.6 percent of the total phones shipped. As stated by IDC Senior Research Analyst Kevin Restivo:

Phone users want computer in their pockets. The days where phones are used primarily to make phone calls and send text messages are quickly fading way. As a result, the balance of smartphone power has shifted to phone makers that are most dependent on smartphones.

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