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Apple to Unveil Next-Gen iPhone in September

Apple's iPhone 5 | Official Website

Apple’s iPhone 5 | Official Website

According to a report by Ina Fried of All Things Digital, Apple is set to take the wraps off of their next-generation iPhone on September 10. It is the day before the IFA consumer electronics trade show, which will be held in Berlin, ends. The date gives industry pundits an impression that the iPhone maker will make people forget what devices will be announced during the event in Berlin by launching their media event.

The iPhone 5S and iOS 7

It is expected that the Cupertino-based company will announce their new iPhone model dubbed as iPhone 5S.

Boasting a similar form factor as the iPhone 5, the iPhone 5S is set to introduce enhanced features from its predecessor. This includes a camera which is rumored to have a Dual LED flash, faster processor, and the fingerprint sensor technology that the company acquired from AuthenTec.

Moreover, Apple is also expected to officially release the iOS 7. According to the iPhone maker, the new mobile operating system will support existing iPhone 4 or later and iPad 2 or later models, as well as the 5th generation iPod Touch.

Apple’s iPhone 4 in Emerging Market

Despite iPhone 5 being the most popular model as of the moment, Apple is said to continuously capitalize on iPhone 4’s strong performance. In their recent conference call, Chief Financial Officer Peter Oppenheimer stated:

iPhone 5 remains by far the most popular iPhone, but we were also very happy with sales of iPhone 4 and iPhone 4S. iPhone 4 sales accelerated as we offered more affordable pricing in emerging and in other markets.

Apple’s Chief Executive Tim Cook, on the other hand, pointed out that the lower pricing of the iPhone 4 is a significant factor for the company’s sales growth during the June quarter.

With the moves that we made on [iPhone] 4and with the iPhone 5 continuing to be the most popular model, we saw very strong sales in several of the emerging markets, sort of pre-pay markets.

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