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Apple-NTT DoCoMo Deal Sparks Japanese Carrier Battle

Apple's iPhone 5S | Official Website

Apple’s iPhone 5S | Official Website

Japanese carriers announced their price plans for the latest iPhone model on Friday. Each provider offers the entry-level iPhone 5S for free with a two-year contract—a move which is sparked by NTT DoCoMo’s deal with Apple.

A Price War Between Japanese Carriers

After it was announced last week that NTT DoCoMo will finally sell Apple’s iPhone handset, the country’s three major carriers—including SoftBank and KDDI—will offer the 16 GB iPhone 5S for free on contract.

Prior to this, it was reported that 66 percent of former DoCoMo customers left the telecom because it doesn’t sell iPhone. This goes in line with the company’s previous statement, which blames Apple for their ongoing loss in subscribers.

Meanwhile, DoCoMo is encouraging users to bring in their SoftBank and KDDI handsets to receive “bonus points”. The bonus points can be applied to a new DoCoMo account or it can be redeemed for other products or repair services.

As for Apple’s iPhone 5C, KDDI is the only telecom that offers the low-cost handset for free on contract. The subscription also includes transfer from another carrier. It remains to be seen what iPhone’s effect on Japan’s smartphone marketplace will be, though.

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