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Apple’s iPhone Boosts T-Mobile Sales

Apple's iPhone 5S | Official Website

Apple’s iPhone 5S | Official Website

It appears that iPhone sales are not just beneficial to Apple but also to struggling carriers. According to Kantar Worldpanel’s report last Monday, the Cupertino-based company’s latest flagship device was responsible for T-Mobile’s significant boost in sales.

The carrier launched the iPhone on its network last April together with the rebranding of their services as an “UNcarrier” that offers “no contract” services. These led to T-Mobile’s uptick in smartphone sales. In fact, their US market share increased to 13.2 percent in three months ending in August 2013. Kantar Director Dominic Sunnebo also pointed out:

When iOS first debuted on T-Mobile in mid-April, the majority of sales came from consumers upgrading from a featurephone to their first smartphone. However, looking at those who purchased an iPhone in the August period, 56% of those consumers came from another smartphone, including 38.5% from an Android device.

Kantar Worldpanel’s report goes in line with the previous reports from T-Mobile, which hailed Apple’s iPhone 5 as their top-selling smartphone in three months ending last August. The device garnered 17.1 percent of sales. The release of iPhone 5S and iPhone 5C on the carrier may further extend Apple’s shares.

 

In another news, Apple is breaking even on the Android platform in Japan. The iPhone maker holds 48.6 percent share, while Google’s mobile operating system takes on 47.4 of the market. However, it is possible for Apple to widen the gap between the competing mobile OS with the arrival of iPhone on NTT DoCoMo.

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