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Proximo Spirits, Inc. has signed a multi-year partnership with the Knicks to promote 1800 Silver Tequila

Proximo Spirits, Inc. and the New York Knickerbockers have entered a new multi-year marketing partnership. The multi-platform marketing partnership will promote 1800 Silver Tequila, the fastest growing super-premium tequila on the market.

“1800 Tequila is committed to changing the game in every aspect of the industry,” says Elwyn Gladstone, VP of marketing for Proximo. “From introducing our Essential Artists bottles to supporting up-and-coming artists, to launching the first 100 proof silver tequila and expanding in the sports business with our new partnership with the New York Knicks, 1800 is front row, center in today’s diverse consumer culture.”

1800 Tequila’s marketing partnership with the Knicks follows the company’s first attempt into professional sports in a partnership with the Los Angeles Lakers last season. The first of more professional sports franchise deals to come, these recent marketing partnerships complement 1800 Tequila’s recent game-changing relationships with award-winning actor Michael Imperioli and rapper/producer Rick Ross and his group Triple C’s.

As part of the marketing partnership, 1800 Tequila branding will be featured on the courtside LED and GardenVision center-hung scoreboard at Madison Square Garden. Fans will also have the chance to participate in 1800 Tequila promotional activities in-arena. All messages will be connected with a responsible drinking statement.

According to Greg Elliott, SVP Marketing Partnerships, MSG Sports, “The Knicks are partnering with a lineup of premium brands this season and we are proud to have 1800 Tequila as part of our team. This new partnership provides 1800 Tequila with a unique marketing platform leveraging the magic of Madison Square Garden and reaching the passionate fan base of the Knicks.”

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