Gadgets

New Apple iPad Air and Mini, MacBooks, Free OS X Mavericks

In what can only be categorized as one of the stranger events in Apple history, the main product releases were overshadowed by the announcement that the Apple would give away its latest OS and iWorks software for free to current customers in what can only be seen as a bid to take on Microsoft more aggressively.

Apple iPad Air Release

Apple iPad Air Release

Apple iPad Air

The next generation Apple iPad appropriately called the iPad Air.  It’s 43 percent thinner than the previous generation at 7.5 mm thin and weighs 1 pound.  It has the new A7 chip, has a 64-bit desktop architecture, and includes the M7 chip that was introduced with the iPhone 5s.  Better quality images?  No such luck.  The new iPad Air has a 5 megapixel camera, 1080p HD video and keep the 9.7-inch Retina display.  The camera is good enough at best but not great.  The new Apple iPad Air goes on sale November 1st for $499 for 16GB model.

Apple iPad mini Retina Display

Apple iPad mini Retina Display

Apple iPad mini

What’s new mini?  Not much of a difference here.  The new Apple iPad mini comes with Retina display at 2,048 x 1,536 pixel resolution.  Like the iPad Air, the new mini features the A7 chip.  The mini will be priced starting at $399 for a 16 GB model.  This too will be available in November.  Although, the official launch date is unclear.

Both the iPad Air and iPad mini come in silver and space gray.  Far out!

Apple iPhone 5s

Apple iPhone 5s

Apple iPhone 5s and 5c

Tim Cook stepped up and highlighted the successful launch of the iPhone 5s, iPhone 5c and iTunes Radio.  He reported that 9 milion iPhone 5s and 5c models were sold within the last month.  Cook also commented on iTunes Radio which has had more than 1 billion songs played.  Watch out Pandora and Spotify!

Mac OS X Mavericks

Mac OS X Mavericks

Mac OS X Mavericks

“We’re turning the industry on its ear,” Apple CEO Tim Cook said of the shift to free software updates. “We want our customers to have the latest software.”  The new Apple OS X Mavericks desktop operating system and iWorks software is now free as of Tuesay.  This was the major catalyst of the event.  Typically, the OS is Apple’s bread and butter.  Now that they are giving it away for free it leads to some interesting questions.

Microsoft has an estimated 80% of the desktop software market.  Is Apple about to get more aggressive when it comes to challenging popular programs such as Word, Excel, PowerPoint and others?  Can Apple iWorks compete?  Do they see a weakness in the Windows 8.1 release which can sway PC users to Mac.  Only time will tell.

MacBook Pros Release

MacBook Pros Release

MacBook Pros

Apple unveiled their new new 13-inch and 15-inch MacBook Pros.  The laptops offer up to nine hours of battery life along with new Intel processors which boost the computers’ performance.  They’re also sleaker and lighter.  The 13-inch MacBook Pro will weigh less than 3 pounds and will cost $1,299 which is $200 less than the previous model.  The faster 15-inch MacBook Pro will start at $1,999.

Apple MacPro 2013

Apple MacPro 2013

MacPro

There was also more news about the highly anticipated blackanodized aluminum cylinder-shaped Mac Pro desktop computer.  The new MacPro will have up to a 12-core Intel Xeon processor.  It will also have the hardware necessary to output up to three different displays at 4K resolution.  Prices for the MacPro will start at $2,999 and it will be available before the end of the year.

What do you think?  Are you going to rush out and by the latest and greatest iPad Air?  I’m sure you will download the new OS.  Let us know what you think of this year’s lineup.

Leave a Comment