Facebook’s photo-sharing app Instagram reported that it now has 90 million active users, suggesting that it is now back in focus. The number was reported a month after they faced a hullaballoo due to its revised term of service.
In addition, the photo-sharing app says that its users uploade 40 million photos per day to the social network. They also like 8,500 of filter-enhanced snapshots every second, as well as make 1,000 comments about them.
Instagram and the Term of Service Issues
The reason behind Instagram’s recent PR nightmare was the user concern regarding the photo-sharing app selling images to advertisers without their permission. As a result, high-profile Instagram users had threatened to leave the site, while other users exported their images and deleted their accounts.
In response to this, the photo-sharing app changed the advertising section of its TOS to the original version. Co-founder Kevin Systrom also wrote in a blog post:
Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.
Prior to this, Systrom pointed out that “legal documents are easy to misinterpret.” According to him:
Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing.
Timing the New Instagram TOS
Based on Instagram’s latest tally, a lot of users remain, although timing is everything with these kinds of announcements. The new TOS was supposed to go on effect last January 16. But due to the app’s recent issue, it was put out until January 19. In an email with PC World, Instagram stated:
You can read our blog post that highlights some of the key updates. And remember, these updates don’t change the fact that you own your photos that you post on Instagram, and our privacy controls work just as they did before.
Nevertheless, tallying the app’s number of users is a complicated business. Instagram said last September 2012 that they have 100 million users, although those numbers only represent registered users. Meanwhile, this latest report talks about their monthly active users, which is more significant.