Lifestyle

A Look Back At The Greatest Old Spice Commercials

In 1937, the Shulton Company debuted the first Old Spice product, a woman’s fragrance called Early American Old Spice. That’s right, the company that currently boasts itself for helping men smell like a real man started out in making a fragrance for women. However, a year later, the company launched Old Spice for men, which focused on shaving soap and aftershave. The company’s founder, William Lightfoot Schultz, decided on a nautical theme for his products.

In 1990, Procter & Gamble bought Old Spice from the Shulton Company. Two years later, Old Spice’s new owner changed the classic clipper ship logo, chosen by Shulton’s founder William Lightfoot Schultz, to a yacht/sailboat. Currently, Old Spice has three lines of deodorant sticks, body washes, and body sprays in several scents. They include “Original,” “High Endurance,” and “Red Zone”.

As Old Spice expanded their product line in the 2000’s, their ad campaigns began to take on a life of their own. We all know them, and, we can’t get enough of them. By relying on comic relief from actors and athletes, their commercials have become instant classics, cementing themselves in pop culture. Don’t believe their success? Check this out. On July 14, 2010, the company unveiled the fastest growing viral video campaign, which had over 23 million views within 36 hours. The campaign featured Isaiah Mustafa replying to 186 comments from Twitter, Facebook, YouTube, Digg and Reddit for three days. Genius.

Here’s a look back at Old Spice’s most memorable campaigns, which go back a lot longer than you might have thought.

1957

[youtube]http://www.youtube.com/watch?v=qtrBZOyYJBM[/youtube]

Ads from the 1970’s

[youtube]http://www.youtube.com/watch?v=9t0z04Qz61Q[/youtube]

[youtube]http://www.youtube.com/watch?v=XBeP8yc5P64&feature=related[/youtube]

1983

[youtube]http://www.youtube.com/watch?v=lBAMlbDDaLA&p=CD0B6EF8A8C0BF16&playnext=1&index=46[/youtube]

1990’s

[youtube]http://www.youtube.com/watch?v=ROQmwGC4ShE&feature=related[/youtube]

Bruce Campbell

[youtube] http://www.youtube.com/watch?v=Af1OxkFOK18[/youtube]

[youtube]http://www.youtube.com/watch?v=Yg6bZSM48vU[/youtube]

Neal Patrick Harris

[youtube]http://www.youtube.com/watch?v=TusJ8HSLaUs&feature=related[/youtube]
[youtube] http://www.youtube.com/watch?v=0zM3nApSvMg&feature=related[/youtube]

Jackie Moon (Will Ferrell from Semi-Pro)

[youtube]http://www.youtube.com/watch?v=1sNt-atNLjw[/youtube]

Brain Urlacher

[youtube]http://www.youtube.com/watch?v=kNUCsUUaevk&feature=related[/youtube]

Tony Stewart

[youtube]http://www.youtube.com/watch?v=rvfk7ip-Wo8&feature=related[/youtube]

LL Cool J

[youtube]http://www.youtube.com/watch?v=HAJ3fdYIxXU&feature=related[/youtube]

Isaiah Mustafa

[youtube]http://www.youtube.com/watch?v=owGykVbfgUE&feature=related[/youtube]

[youtube]http://www.youtube.com/watch?v=nFDqvKtPgZo[/youtube]

Terry Crews

[youtube]http://www.youtube.com/watch?v=HdTHycsmqao&feature=related[/youtube]

Ray Lewis

[youtube]http://www.youtube.com/watch?v=sxqlw3cKZHA[/youtube]

[youtube]http://www.youtube.com/watch?v=bnLN6DuHXPQ&feature=channel[/youtube]

Baseball slide

[youtube]http://www.youtube.com/watch?v=QZNR5mxQDwM&feature=related[/youtube]

Dumb

[youtube] http://www.youtube.com/watch?v=ZCSiAwCEYy4&feature=related[/youtube]

Centaur

[youtube]http://www.youtube.com/watch?v=YtN9CW01QDM&feature=related[/youtube]

Is Old Spice Hair and Body Wash Right for Me?

[youtube]http://www.youtube.com/watch?v=jPYWTkP9NDM&feature=related[/youtube]

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