With Apple eyeing to revolutionize TV and Google rekindling its efforts in the market, it appears that Intel is prepping to launch its own TV offering. It was reported that the chipmaker is getting ready to market a set-top box. The device is said to be built on its chips, which will deliver a combination of streaming and cable programming to select markets.
Intel: Joining the TV Service Industry
Intel’s combination of TV service is aimed to viewers who want to stream content to their device, but don’t want to remove the tether to cable. Thus, users can stream content and could still watch TV program like live sports.
In relation to this, the chipmaker was able to surmount the major barrier entry into the TV market. That is the reluctance of content owners to loosen their grip over their content. The company has agreed to release the service on a city-by-city basis, allowing the chipmaker to have more control on how the content will be distributed to select markets.
The plan is also said to enable Intel to work around holdouts in key markets, which will prevent the launch of their service from being blocked. In relation to this, it was rumored that Intel’s TV service will be announced “soon.”
Because of this, many speculate that the company intends to have a splash event during the Consumer Electronics Show next week. That is in order to unveil about their upcoming service. If that will be the case, then Intel will be sharing the spotlight with Google TV.
Google TV is said to make a buzz when LG introduces its seven new HDTV models. The said units will be available in five screen sizes that will sport Google’s TV technology.
Cracking the Content Nut
It has been rumored for months that Intel has a desire to become a “virtual cable operator.” However, their target launch date—which is at the end of 2012—was pre-empted because of one discovery: That the content nut has a tough shell to break.
With the chipmaker being able to discover a strategy to vault the content hurdles, high-tech companies can now expand their beachhead in the nation’s living room. Plus, every hardware maker and TV manufacturer can also benefit from this discovery—including Apple.
Intel has been trying to make headway for its chips in the TV industry for years. In 2009, the company announced their “Sodaville,” an integrated chip that can run 3D graphics and 1080p high-definition video.