Although Microsoft’s Windows Phone is still a far cry from Android and iOS in terms of market share, new figures reveal that the mobile operating system has experienced strong European growth for the past year.
Windows Phone and its Growing Share in Europe
Based on research firm Kantar Worldpanel Comtech’s findings, the Windows Phone has almost tripled its market share in the United Kingdom. For the past 12 months, its share increased from 2.2 percent to 5.9 percent.
It is most likely that the mobile OS’ growth is due to Research In Motion’s falling market share. The BlackBerry maker’s share fell from 16 percent to 6.4 percent during the same period. Symbian’s share also decreased 3 percent to 0.7, while iOS share went down from 34.1 percent to 32.4 percent. Android, on the other hand, saw an increase in market share from 60.7 percent to 66.6 percent.
Meanwhile, Windows Phone’s total market share in EU5 (Britain, Germany, France, Spain and Italy) grew by 2.8 percent. In fact, its share in Italy skyrocketed from 2.8 percent in 2011 to 13.9 percent after 12 months. As stated by Kantar Worldpanel ComTech’s Global Consumer Insight Director, Dominic Sunnebo:
At the end of 2012 the global OS picture shows Android on top, but clearly the rate of growth it experienced over the past year is beginning to slow as easy wins from first-time smartphone buyers begin to reduce.
It has been far slower than Microsoft would have liked, but Windows Phone is now starting to gain respectable shares in a number of key European countries. However, its performance in the Chinese and US markets remains underwhelming. As the two largest smartphone markets in the world, these remain key challenges for Microsoft to overcome during 2013.
Samsung: Number One in Britain
Aside from that, Kantar Worldpanel ComTech’s research revealed that Samsung holds the top spot in Britain when it comes to smartphone sales. Claiming 35 percent of the market share, it is followed by Apple at 32 percent.
Meanwhile, Nokia is experiencing a turnaround in the country with its smartphone share at 6.2 percent. In addition, its actual sales growth hit over 50 percent compared from last year. BlackBerry, on the other hand, is still facing a tough trading in the industry up to the release of BlackBerry 10.
Smartphones sales in the UK set a record or 61 percent during the holiday season. In fact, 82 percent of all mobile phone sales in the region for the past quarter were smartphones.