Due to regulatory requirements in Europe, it was reported that Apple will halt sales in the region. In a letter sent to resellers last Thursday, the company stated announced that they will cease sales of the device by March 1.
They even cited Amendment 1 of Regulation IEC 60950-1, although they did not explain what the Mac Pro desktop has violated. As stated in the letter:
As of March 1, 2013, Apple will no longer sell Mac Pro in EU, EU candidate and EFTA countries because these systems are not compliant with Amendment 1 of regulation IEC 60950-1, Second Edition which becomes effective on this date. Apple resellers can continue to sell any remaining inventory of Mac Pro after March 1.
Apple will take final orders for Mac Pro from resellers up until February 18th for shipment before March 1, 2013.
Countries outside of EU are not impacted and Mac Pro will continue to be available in those areas.
Cease of Mac Pro Sales and its Effects on Apple
Despite halting the sales of Mac Pro in Europe, it is believed that it won’t have much effect on Apple’s bottom line. That’s because the high-end professional desktop is largely a niche product.
It is even possible that the situation may have no effect on European consumers, as the Cupertino-based company already announced their plans to update Mac Pro this year. Last July 2012, an email from Apple CEO Tim Cook confirmed that a redesigned high-end desktop model will be available this year.
The message sent to the Facebook petition group We Want a New Mac Pro claims that they are working on a new Mac Pro. As stated on the email:
Our Pro customers like you are really important to us. Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year. We also updated the current model today.
There is the possibility that Apple could update its aging desktop and subsequently comply with the European standards before sales are halted.
However, no timetable was given for the Mac Pro update. There was only an indication that it will be available sometime this year. In fact, KGI Securities’ Ming-Chi Kuo, who detailed Apple’s planned product roadmap earlier this month, did not give any indication as to when the high-end desktop may arrive.