Sterne Agee analyst Arvind Bhatia issued a note to investors yesterday, saying that the Call of Duty brand is starting to slow down. He even expects that the unit sales of Black Ops 2 will go down double digits compared to last year’s Modern Warfare 3.
Call of Duty Brand: Showing Signs of Fatigue
Based on Sterne Agee’s retailer checks, a number of shops declined up to 20 percent. Bhatia estimates that the first year sales of Black Ops 2 will go down 10-15 percent compared to Modern Warfare 3.
If this estimation turns out to be accurate, this would be the second year that the Call of Duty brand sees its decline. The first time was when Modern Warfare 3 went down 5 percent last year against the sales of the original Call of Duty: Black Ops.
Possible Factors of Call of Duty’s Weakening Sales
With regards to the game franchise’s declining sales, Bhatia attributed it to three possible factors. First, is Black Ops 2’s overall lower average review score compared to Modern Warfare 3. Second, the game’s release proximity versus Halo 4. Lastly, Bhatia believes that the game’s release just a week before Black Friday may have caused some gamers to hold on their purchase, hoping that they could score a deal during the shopping event.
On the contrary, Activision announced earlier this month that Black Ops 2 was able to bag $500 million within 24 hours of its release. It was able to get past Modern Warfare 3’s day-one sales of $400 million.
However, it should be noted that Modern Warfare 3’s sales figure accounts only for North American and European region. On the other hand, Black Ops 2 factors in all regions.
Black Ops 2 Exploits Promotes Gamers to Level 10
In another Black Ops 2 news, it was reported that some users were able to discover a glitch on the game. This exploit allows them to be promoted to rank 10. As a result, Treyarch announced that they will be fixing the issue and deal with the offenders. As posted on their official Twitter account:
Noticed a few “level 10” guys ruining the party for everyone. Enjoy your new rank while it lasts. Solutions (and demotions) incoming.
Moreover, Treyarch reiterated about the game’s Security and Enforcement Policy. This details the punishments that gamers could receive when they use specific exploits found in the game.