New Video Games Bear Steven Spielberg’s Magic Touch

In keeping with old tradition of making lemons out of lemonade, veteran film-maker, Steven Spielberg, decided to create his own video game after discovering that there were none on the market that catered to all of his seven children.

Spielberg and videogame publisher, Electronic Arts, developed “Boom Blox,” which was the first video game created between them in a multi-franchise deal. Spielberg’s “Midas touch” has transformed the game into a best seller, which globally has sold close to one million copies since its release for Nintendo Wii last May. Not to be outdone, Electronic Arts released Spielberg’s second game, “Boom Blox Bash Party” on May 19th, 2009.


One of Nintendo’s Wii console’s biggest fans, Steven Spielberg plays every game that comes out. In his own words:

“It’s been very, very good for a parent like me who wants our kids not to be couch potatoes, but to get up and move their bodies around more. You can become a creator at home, a participant, and you can become an activist. It’s a really wonderful way to empower players to share their ideas with the world and give us better ideas for our own future of beyond “Bash Party.”

Spielberg stated that the “Boom Blox” developed from the concept of using the Wii controller to knock something down, like the traditional building blocks toy. In the newest game, players can face up to 400 levels of challenges in locations as diverse and exotic as outer space and under the sea.

Up to four players can create and/or share their content with others online. Spielberg’s name and support have propelled Electronic Arts’ family-friendly game franchise to success, despite resistance from the gaming press initially when sales were slow to climb.

One of the most interesting developments from this is Spielberg’s belief that video games and films may one day converge. In his own words:

“The technology involved at every level to create a videogame is similar to the technology involved that created the dinosaurs in Jurassic Park. There is no production, like I’m very accustomed to. There’s no hiring of actors or building sets…the minutia of technology takes over. So far, there hasn’t been a major success in the videogame industry based on a motion picture, nor has there been a very successful motion picture based on a videogame… there’s not been convergence, thus far. There will be. When it happens it will be dynamite.”

And the public waits for that day to come.

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